Professional Agile Leadership - Evidence-Based Management
Professional Agile Leadership - Evidence-Based Management (PAL-EBM) is a one-day course for leaders and product professionals who want to connect strategic goals with evidence, customer outcomes, and measurable improvement. Learn to use empiricism, experimentation, and the four Key Value Areas to make better decisions and strengthen business agility.
Professional Agile Leadership – Evidence-Based Management (PAL-EBM) is a one-day course for leaders, managers, Product Owners, Scrum Masters, coaches, consultants, and other professionals who need a better way to set goals, measure progress, and guide improvement in complex environments.
Markets, customer needs, and technology change quickly. Static plans and activity metrics can create the appearance of control without showing whether an organization is actually improving. Evidence-Based Management (EBM) provides an empirical approach for connecting strategic goals with evidence, experimentation, and customer outcomes.
During the course, you will explore how clear goals, meaningful measures, and trust can support autonomy and self-management. You will use intentional experiments to learn your way toward strategic goals and examine how measures influence behavior, culture, and decision-making.
A central part of the class is the four Key Value Areas: Unrealized Value, Current Value, Time to Market, and Ability to Innovate. These provide different perspectives on market value and operational capability, helping you decide where improvement matters and whether changes are producing better outcomes.
The learning is hands-on and activity-based. Exercises and discussion connect EBM to the situations leaders face when working with products, teams, investments, and organizational change. Scrum experience is not required; EBM can support organizations regardless of the product delivery approach they use.
The course includes access to the Scrum.org PAL-EBM assessment and gives you a practical framework for leading with evidence, learning through experimentation, and improving value over time.
Overview
Who it's for
PAL-EBM is designed for professionals who influence how organizations set goals, measure success, and improve value delivery in complex environments. It is especially relevant for:
- Executives and managers
- Product Owners, Product Managers, and product leaders
- Scrum Masters and Agile leaders
- Coaches and consultants
- People responsible for product delivery, organizational improvement, or Agile transformation
Learning outcomes
- Understand how goals and measures influence behavior, culture, and organizational values.
- Use empiricism and intentional experimentation to steer incrementally toward strategic goals.
- Explore how clear goals and trust work together to support autonomy, transparency, and value delivery.
- Connect market leadership and sustainability with curiosity, adaptation, and empirical learning.
- Use Evidence-Based Management and the four Key Value Areas to focus measurement on market value and operational capabilities.
Programme
Good to know
Prerequisites
Specific Scrum experience is not required. Participants should have a basic understanding of Agile practices and are encouraged to read the current Evidence-Based Management Guide before the class. Professional Agile Leadership - Essentials can be useful preparation, but it is not a prerequisite.
What's included in the course
- Course materials
- Up to 2 attempts at the PAL-EBM assessment
- 2 hours of 1:1 free coaching after the training
- 7 PMI PDU credits
- Post-course support by email
Practical information
For online classes, we use Zoom for the live sessions and Miro for exercises, collaboration, and group work. For onsite classes, the exact location and practical details will be shared by email before the course. Please wait until the course is confirmed before making any travel or accommodation arrangements.
Trainer
Franco is an experienced trainer, ICF accredited coach, and consultant with more than 20 years of experience in product development, software development, Agile ways of working, leadership, and organizational change. He brings together delivery experience, technical leadership, coaching, and a strong focus on evidence and better decisions.
Policies and conditions
Cancellation and refund
Refunds are available on request up to 20 days before the course, with the right to deduct any incurred fees or costs. After that, refunds or transfers to another course date are not possible; however, you may nominate another person to attend in your place, provided you notify us by email before the course starts. If the class is cancelled by us, you will receive a full refund, but no compensation for any other losses.
Certification
This is an official Scrum.org course. All participants who complete Professional Agile Leadership - Evidence-Based Management receive a password for the PAL-EBM assessment. The assessment contains 40 multiple-choice questions, has a 60-minute time limit, and requires a score of at least 85% to pass. Participants who take the assessment within 14 days of receiving their complimentary password and do not achieve the required score are eligible for one additional attempt at no extra cost.