Agile, Scrum, and Product Development
Better teams. Better results.
We work with organizations through training, coaching, and consulting to improve product value, collaboration, and product decisions.
Hi, I'm Franco Godone
I help organizations improve product value and build environments where individuals and teams can do their best work with Agile and Scrum. My work brings together product development, software development experience, tech leadership, coaching, and Professional Scrum training, with a focus on value, feedback, priorities, and clear trade-offs.
Read more about me →My credentials
Professional Scrum Trainer Scrum.org
Associate Certified Coach ICFServices
Training
Courses on Agile ways of working for individuals and teams, whether you are just starting out or have been at it for a while and want to go deeper. Available as public classes and private in-house sessions.
Learn moreCoaching
Working directly with individuals and leaders inside your team. We help people get unstuck, make better decisions and build ways of working that hold up over time. Available as single engagements or structured coaching programmes.
Learn moreConsulting
From team-level delivery to large-scale agile transformations and operating model design, including how AI changes the way organisations need to be structured. We improve how work flows, remove the constraints that slow teams down, and help them deliver more reliably.
Contact usOur approach
Helping teams work well, in a world that keeps changing
We teach Scrum and we coach the people inside the team. Most trainers stop at the certificate. We stay through the hard part, when the framework meets reality.
Experience from real teams, not slides
Everything we teach and coach comes from years working inside actual teams, doing the roles and shipping the work.
Scrum as it was meant to work
We are Professional Scrum experts and we know where teams usually get stuck. You get a solid foundation and honest feedback when something is going sideways.
Built around learning loops
Good teams review what worked, adjust what did not, and carry that forward. We help make that a working habit, not a meeting that happens at the end of a cycle.
AI is already on your team
Questions around planning, ownership and team cadence look different when AI is part of how work gets done. We help teams think through that pragmatically.
Articles and insights from Agile Way
Agile Way has been publishing articles on Scrum, product development and organisational change for several years. These writings reflect the same thinking we bring to training and coaching engagements.
Visit the Agile Way blogThe blog is in Italian.
What participants say
Feedback from people who have attended our courses or worked with us.
My first Scrum class
"I was unsure how to handle pushback in stakeholder meetings. I left with a simple way to explain trade-offs, and I used it the week after."
Recommended by someone who had already trained
"A former participant told me to look at Agile Way. The pace suited our group and the trainer made space for basic questions without rushing."
Clear and patient with our questions
"Clear explanations throughout. I would book again."
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Start the conversation
Whether you are thinking about training, workshops, coaching, or consulting, we are happy to discuss your needs and how we can help.
Contact usWe aim to reply as soon as we can.